Vienna Vikings

[FlagFootballSaint]

Lesenswert. Die Marketingagentur die mit Lumsden den clou mit dem Fussballer Mayerhofer abgezogen hat jubelt. So geht
#professionellermachen



How we turned football emotions into American Football momentum for the Vienna Vikings — and reached over 4.7 million people.

What happens when you tease the comeback of a football legend like Stefan Maierhofer — using nothing but the color purple? Exactly: the entire DACH region starts talking. And that was the plan from the very beginning.

Since November, we at ML Marketing have been working closely with Robin Lumsden (Owner of the Vienna Vikings) and Stefan Maierhofer to craft a truly unique story: a legendary Austrian football player making the switch to American Football.

Our goal: to harness the massive reach and emotional pull of Austrian football and channel it into driving awareness and excitement for the fast-growing sport of American Football.

Last weekend, the big moment arrived:
On Saturday, Stefan Maierhofer made his debut for the Vienna Vikings in front of 10,000 fans at the Generali Arena — during the team’s home victory over the Raiders in the European League of Football. The atmosphere? Electric. The event? A huge success.
Our campaign reached over 4.7 million people across Germany, Austria, and Switzerland.
Major media outlets — including BILD Zeitung, ran.de, Blick, and numerous Austrian outlets — picked up the story.

How we got there:
A teaser campaign across Stefan Maierhofer’s social channels, using the color purple to spark confusion and curiosity
Intense media speculation and headlines about a potential move to Austria Wien
A carefully staged suspense campaign that kept audiences talking all weekend long

And finally, the big reveal — live on ServusTV:
Stefan Maierhofer is joining the Vienna Vikings as a kicker!

A true coup — not just from a sporting perspective, but above all from a marketing standpoint. We successfully demonstrated how the power of football fandom can be leveraged to drive attention and buzz for American Football and the Vienna Vikings.

Now, all eyes are on the current European League of Football season. If you haven’t yet experienced a Vienna Vikings game — trust us, it’s worth it!

#beoutstanding